A fear of needles stands as one of the primary reasons why eligible blood donors abstain. But needles aren't anything to be afraid of, especially when someone's life may be at stake.
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Brand Promotion
During this campaign, individuals who donate blood at an American Red Cross Blood Drive will be eligible to receive a limited edition embroidery kit. The kit would include an embroidery hoop, a piece of linen, an embroidery pattern, a needle, thread, and travel scissors.
Art Direction: Jill Jackson
Copy: Adelyne Ward